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What is a business sign?

When it comes to your business, a sign is the best way to get across the message of what your business is and does. A proper sign is the best way to grab the attention of potential customers and to make your business stand out among the rest. A sign is intended to inform people who view it of your business’ practises and services. These signs are typically featured outside your business’ establishment as a way to direct people straight to your business and to identify where your business is located. Without a proper sign, your business will not stand out amongst the crowd and will simply be lost within it.

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How big should the letters be on a sign?
What is the best color for a sign?
What are channel letters?