First Impressions Matter

They really do. A Princeton study showed that the average person only takes 1/10th of a second to form a first impression on someone or something. Your business is no exception. Judgements are based on the level of attractiveness, trustworthiness and overall likeability. If the image of your business doesn’t reflect most of those values in a positive way, then people will likely keep on walking. A well thought-out design that’s both eye-catching and informative are enough to pique the interest of potential customers.

Does it look professionally crafted? Does the sign reflect aspects customers will find appealing, based on the business itself? These are common questions that will float through someone’s mind in the short time they look at your business’s signage. Reflect what your business values most through your design process; bold colours for a fun time or calming shades for a relaxing vibe.

Attractive Designs Attract Customers

People like to look at pretty things, especially designs and concepts that appeal to them on a personal level. Attractive items are usually perceived as better working or more effective than the less attractive option. That’s just how marketing goes. It appears as though more thought and effort was put into producing something with such high appeal rather than a clunky, over-complicated mess that looks thrown together without a second thought. Take the time to determine who your target audience is before researching the designs that will resonate with them the most.

Helps Boost Your Business

Properly thought-out designs help bring customers to your doorstep, which in turn will help to boost foot traffic and sales. We’ve mentioned already how attractive marketing makes your businesses seem more trusting and likeable. This is crucial, as not taking the time to appeal to your customer base through good design concepts will translate to potential customers walking in the other direction. No matter how wonderful your service or products may be, it takes an attractive sign to get people through the door and investing in what you have to offer. Without this, your business isn’t going to be as successful as you initially planned.

Creates a Connection

If executed well, a good design can make customers feel an emotional connection to your business without even taking a step into your shop. Through impactful colour, layout and font decisions that match what your business has to offer potential customers, you can create valuable relationships with them.

At Sign Nation, we’re a team of professional sign makers that have been producing store signs for over 15 years. We work with architects, designers and developers to create the best indoor and outdoor storefront signage for our clients, whether they want illuminated or non-illuminated in the material of their choosing. Our services include design consultations, processing of permits, sign installation, digital printing, laser cutting and maintenance. Located in Newmarket, Ontario, we offer high-quality products and excellent customer service. You can count on us to get the job done right, so call us today or visit our website to start the design process.

Artificial Intelligence (AI)

AI has been one of the most upcoming technology trends to rule every sector, be it manufacturing, automobile or retail. AI integrated with in-store signings allows market researchers to collect the demographical data pertaining to their visitors and customers. This study helps to predict and reflect common customer behaviours, leading to improved product offering and optimization of information.

Virtual assistants

Does the word ‘virtual assistant’ bring memories of the ‘Microsoft Word assistant’ that used to help us with word documents some years back? Well, the modern virtual assistants are a much technologically advanced and digital endowed version of that simple assistant. Sure, the functions remain the same but modern day virtual assistants give real-time solutions, take care of repetitive tasks and provides a truly interactive experience for customers.

Interactivity

With reference to the prior point about interaction, it is imperative to know that the modern day customer continues to have a much-advanced expectation of interaction rather than just an answer to a question. Interactive signages are expected to provide information, images, options, links, alternatives, and even possess a voice. With suitable tools and high level of technology application, it is not far fetched.

Screen space

Today’s customers do not just browse on a desktop, it is to do with laptops, palmtops, mobiles, Ipads and other numerous screens that we are probably oblivious to. Today’s signage technology is not just advancing in terms of bringing new developments, it also has to deal with accommodating technologies in newer screen spaces. Retailers are under immense pressure to offer parallel user experience not just in in-store signage but also probably on their website and app.

Infusing e-commerce

One of the most obvious steps in retail signages is to offer the concept of automatic e-commerce. Retailers who are already aware of customer’s preference call it the paradigm of technology, personalization, empowerment and freedom. Customers can go to retail spaces to see and feel the actual products but the payment process can be automated so that they do not have to wait in queues for a long time. Alternatively, they can maybe browse through the store physically and scan the products they wish to buy. Simply automate the purchase and complete the payment. Almost like buying online but after physically inspecting a product.

Whatever your innovative idea is, partnering with the right signage company can be a great start to get any kind of technological elements you are vying for your retail business. If you want to make your retail signage contemporary and technologically advanced, speak to Sign Nation. We are helping our several retail clients to realize smart and technologically advanced customer interaction through our signages.

Helpful Storefront Sign Design Tips

Have you ever seen a dull and boring sing? If not, do not worry, it probably failed to grab your attention or make space in your memory. Storefront signs that lack personality and delivery of a catchy message fail to grab the interests of customers.
Signage should be at the forefront of all your priorities when you’re creating the brand of your business or revitalizing an existing one. A customer shouldn’t have to dive-in to assess the brief details about your product. A good sign gives a quick image to the passerby about the type of the company and what it’s selling. We have compiled a list of six tips that can guarantee an exciting sign for your business.

To The Point

Attention spans of people have significantly reduced, which explains the prominence of 140 characters on Twitter and 2-minute videos on YouTube. We are growingly in a hurry, so keeping signs short will result in many people readily giving their time to read it.

Easy-to-read Fonts

You need to keep your fonts simple and easy to read in order to avoid losing people’s attention. Clear fonts, without any curly-cues, in a single colour will make it easier for customers to read your font quickly. Overly complicated fonts may look unique but make it harder to drive in the sales.

Purpose of Purchase

Make sure to state the value your product will add to the customer’s life in a few words. For instance, does your product make it easier for people to style their coarse, curly hair? In that case, adding “manage beautiful curls with ease” to your sign will help push your product. Adding small but informative details to your signs will help people relate their needs to your product and invest in it.

Less Is More

People are beginning to get shorter texts in their daily lives. Readers no longer have the time to read fluff. Boil down the text on your signage until only the meaningful crux is left.

Test Your Sign

Signs on the window display or on the top of your store look magnificent; however, you must ensure they are visible from considerable distances and easy to read from up close. So before you open up your store to the public, make sure to have a couple of friends look at your sign and give feedback on its visibility.

CONTACT SIGN NATION

Sign Nation produces some of the most innovative designs in Canada, we work with architects, developers, and designers to be at the forefront of creative development. Start your signage or custom project today!

647-930-7446 Ext.100.