You might not know what channel letters are off the top of your head, but you’ve definitely seen them. Channel letters are the custom-made metal or plastic letters frequently used on exterior signage. They are often illuminated so they can be seen at night and from a distance. Channel letters have long been a superior choice for businesses who want to attract more customers and enhance their brand. If you are unsure about using channel letters, consider the following benefits that come with this popular type of signage.

A Cost-Effective Way To Market Your Business

One of the biggest benefits of channel letters is the fact that they are cost-effective. When you have channel letters on your building, you will be increasing brand recognition through repeat impressions. To get the same number of repeat impressions through traditional marketing media, you will have to pay a lot more.

All businesses are looking for ways to keep their costs down and channel letters are a relatively inexpensive one-time investment, especially when compared to radio and print advertising campaigns. Channel letters have a range of affordable options from simple, ready-made letters to custom-made LED designs.

Boosts Your Brand Image

Channel letters are more than just letters and words. They can communicate a company’s attitude, energy, and vision. They can help build your brand and expose it to the world. Consider the font of the channel letters you use. They can be friendly, inviting, playful, fancy, and so much more. Channel letters can easily be custom-fit to match your brand. Of course, it is important to note that major modifications will increase the cost of the signs. However, this cost will pay for itself over time from constant use.

Environmentally Friendly

All businesses have to consider how their operations will impact the environment and the signs that you use are no exception. Channel letters are one of the easiest ways to make your business more green. This is due to the fact that they use LED lights which are eco-friendly.

LED lights do not have any lead or mercury which is something that you may find in neon and fluorescent lights. They also use less energy which makes them cheaper to run and better for your business’s bottom line. The use of LED lights can also be helpful when you are applying for business permits because they are more environmentally friendly.

About Sign Nation

Sign Nation has been producing quality signs for more than 15 years. But we don’t just build signs, we design them as well. We have a wonderful creative team on staff that will work with you to make the perfect sign for your business. Contact us today to make your business stand out.

Acrylic halo-lit sign.

Where To Start?

Getting a sign for your brick and mortar business is exciting. A sign is a representation of everything that you are as a business, and you want to make the right decision as it will live above your storefront for years to come. There are many things to consider when you purchase a sign. You need to look at zoning restrictions, analyze cost, look to your neighbours, think of the people who will be viewing your sign, and many more things. This does not even take into consideration the fact that you need to find a sign that you like first and foremost. Here is our list of what you need to consider when buying a sign for your storefront.

Zoning Restrictions

All cities have different zoning rules for hanging signs, and often need permits to hang a sign. Depending on your area these zoning restrictions can vary wildly. Always ensure that you check these restrictions before you commission a sign, you would not want to purchase the sign of your dreams only to find that you cannot hang it.

Location

When you are installing a sign, while you want your store to stand out you may not want it to stand out too much. Take a walk around the neighbourhood and check out the general feel as well as what signs work well for other businesses. This can help inspire you and will help you understand what sign may be too flashy or not flashy enough to compete.

Demographics

Depending on who you are catering your business to, you may want to make decisions about the sign to attract them to it. Different demographics are drawn to different designs, and a talented design team, like those at Sign Nation, will be able to help you make these decisions. Your sign communicates who you are to the world, and communicating directly with your key audience is a huge factor.
Foot Traffic vs.

Vehicle Traffic

Depending on where your store is, you will have different levels of foot traffic versus vehicle traffic. If you are inside of a mall, for instance, you will not have anyone drive by your store, but if you are on a main road, you will have a lot of cars going by. Different signs work better for people who are going to take a quick glance versus people going by on foot, who have more time to spare your sign a look.

CONTACT SIGN NATION

Sign Nation produces some of the most innovative designs in Canada, we work with architects, developers, and designers to be at the forefront of creative development. Start your signage or custom project today!

647-930-7446 Ext.100.