You might not know what channel letters are off the top of your head, but you’ve definitely seen them. Channel letters are the custom-made metal or plastic letters frequently used on exterior signage. They are often illuminated so they can be seen at night and from a distance. Channel letters have long been a superior choice for businesses who want to attract more customers and enhance their brand. If you are unsure about using channel letters, consider the following benefits that come with this popular type of signage.

A Cost-Effective Way To Market Your Business

One of the biggest benefits of channel letters is the fact that they are cost-effective. When you have channel letters on your building, you will be increasing brand recognition through repeat impressions. To get the same number of repeat impressions through traditional marketing media, you will have to pay a lot more.

All businesses are looking for ways to keep their costs down and channel letters are a relatively inexpensive one-time investment, especially when compared to radio and print advertising campaigns. Channel letters have a range of affordable options from simple, ready-made letters to custom-made LED designs.

Boosts Your Brand Image

Channel letters are more than just letters and words. They can communicate a company’s attitude, energy, and vision. They can help build your brand and expose it to the world. Consider the font of the channel letters you use. They can be friendly, inviting, playful, fancy, and so much more. Channel letters can easily be custom-fit to match your brand. Of course, it is important to note that major modifications will increase the cost of the signs. However, this cost will pay for itself over time from constant use.

Environmentally Friendly

All businesses have to consider how their operations will impact the environment and the signs that you use are no exception. Channel letters are one of the easiest ways to make your business more green. This is due to the fact that they use LED lights which are eco-friendly.

LED lights do not have any lead or mercury which is something that you may find in neon and fluorescent lights. They also use less energy which makes them cheaper to run and better for your business’s bottom line. The use of LED lights can also be helpful when you are applying for business permits because they are more environmentally friendly.

About Sign Nation

Sign Nation has been producing quality signs for more than 15 years. But we don’t just build signs, we design them as well. We have a wonderful creative team on staff that will work with you to make the perfect sign for your business. Contact us today to make your business stand out.

Helpful Storefront Sign Design Tips

Have you ever seen a dull and boring sing? If not, do not worry, it probably failed to grab your attention or make space in your memory. Storefront signs that lack personality and delivery of a catchy message fail to grab the interests of customers.
Signage should be at the forefront of all your priorities when you’re creating the brand of your business or revitalizing an existing one. A customer shouldn’t have to dive-in to assess the brief details about your product. A good sign gives a quick image to the passerby about the type of the company and what it’s selling. We have compiled a list of six tips that can guarantee an exciting sign for your business.

To The Point

Attention spans of people have significantly reduced, which explains the prominence of 140 characters on Twitter and 2-minute videos on YouTube. We are growingly in a hurry, so keeping signs short will result in many people readily giving their time to read it.

Easy-to-read Fonts

You need to keep your fonts simple and easy to read in order to avoid losing people’s attention. Clear fonts, without any curly-cues, in a single colour will make it easier for customers to read your font quickly. Overly complicated fonts may look unique but make it harder to drive in the sales.

Purpose of Purchase

Make sure to state the value your product will add to the customer’s life in a few words. For instance, does your product make it easier for people to style their coarse, curly hair? In that case, adding “manage beautiful curls with ease” to your sign will help push your product. Adding small but informative details to your signs will help people relate their needs to your product and invest in it.

Less Is More

People are beginning to get shorter texts in their daily lives. Readers no longer have the time to read fluff. Boil down the text on your signage until only the meaningful crux is left.

Test Your Sign

Signs on the window display or on the top of your store look magnificent; however, you must ensure they are visible from considerable distances and easy to read from up close. So before you open up your store to the public, make sure to have a couple of friends look at your sign and give feedback on its visibility.

CONTACT SIGN NATION

Sign Nation produces some of the most innovative designs in Canada, we work with architects, developers, and designers to be at the forefront of creative development. Start your signage or custom project today!

647-930-7446 Ext.100.